7 Ways to Stay Top of Mind with Past Clients (Without Being Pushy)
Every agent wants to stay top of mind with past clients, but it can be challenging to find the balance between maintaining a relationship and being pushy. The last thing you want to do is come off as the annoying salesperson who doesn’t know when to quit. That’s why genuine and meaningful follow-ups are so important. Here are seven ways to stay in touch with previous clients, without making them feel like it's all about the sales pitch:
Newsletters
Providing valuable information is the perfect excuse to stay in touch in a manner that people will welcome. Let past clients know what’s going on in their new communities, the housing market, and your business in an entertaining and informative way. Ensure the newsletter includes an opt-out option for those who want it, but chances are your clients will eagerly await the information.
Anniversary Gifts
Show your clients that you haven’t forgotten them by getting them a gift on the anniversary of their home purchase. Choose something that can be used for the house, such as a beautifully decorated serving board (https://shoprealstore.com/products/home-sweet-home-serving-board), and take advantage of the opportunity to see how your clients are adjusting to their new home.
Market Updates
Keep past clients informed about the housing market so they can stay updated when they're ready to re-enter the real estate game. Rather than asking clients if they would like to capitalize on the current state of the market to buy or sell a home, provide them with the information they’ll need to approach you if they’re ready to jump into the real estate market again.
Annual Cards
Send out annual birthday and holiday cards to everyone in your database to show you haven’t forgotten about them. Those simple well wishes can mean a lot – especially when it comes to birthdays, as that tends to be more personal than holiday cards (although both would be appreciated). Keep a record of when all your clients’ birthdays are and set up a birthday greeting to automatically go out to them on the correct date. Just that small bit of effort once a year can truly make a huge difference.
Check-Ins
Check in with previous clients in a genuine and meaningful manner. Make a note of things you learn about them along the way that you can follow up on later. Did their child just send out college applications? You could check in to see if they got into their top school! Was your client pregnant while you were working with them? Follow up after the due date and ask what the little one’s name is! Just make sure to veer away from the generic “How’s it going?” type of messages, as those can come off as insincere. Instead, ask specific and personalized questions that show you’ve been paying attention.
Social Media Engagement
Social media is an excellent tool for staying in touch, and engaging with your past clients’ posts shows that you haven’t forgotten about them. The key to staying top of mind via social media is ensuring that your engagement is about genuine connection rather than sales pitches. You don’t need to tie every comment or post into real estate; you can just keep it friendly, and you’ll stay top of mind… in a good way.
Community Events
Consider hosting events and/or charity drives in your farm area. Not only will it help previous clients remember you, but it’s a great way to maintain connections, network with people you may not have seen in a while, and give back to your community. Invite people to bring others to your events as well, so you’ll have an opportunity to meet potential clients while catching up with your old clientele!