How to Use Holidays to Connect with Your Clients

Every business owner knows the importance of staying connected with clients throughout the year – not just when working together. Maintaining a thoughtful and low-pressure approach to staying in touch demonstrates that you’re invested in the person as a whole, rather than just the business opportunity they may provide. Luckily, there are plenty of excuses to connect throughout the year; birthdays, anniversaries, and holidays all provide an opportunity for meaningful connection. Read on to learn how you can take advantage of holidays to reach out to clients and stay top of mind:

Holiday Cards

Sending out a meaningful holiday card to your client base is a simple way to show you’re thinking about them. The trick is to keep it celebratory and genuine rather than trying to sell or fish for work. A well-crafted holiday card is much more effective than an aggressive sales pitch.

Family Traditions

Share a family tradition or personal recipe associated with an upcoming holiday. Clients will appreciate the ideas and may even use them for their own festivities! You can even invite recipients to reply with their own unique holiday traditions or family recipes, creating a dialogue that isn’t just about work.

Holiday-Specific Content

Use specific holiday themes as inspiration for content you can share with your clients. For example, on New Year's, you can share a “New Year, New Home” home improvement checklist. For Valentine’s Day, you can send your clients an explanation of how to know they’ve found “The One” home they can fall in love with. Holiday-specific content is both timely and actionable information that your clients will appreciate.

Celebrate the “Small” Holidays

You don’t need to wait for a major holiday to connect with clients! Celebrate the small and local holidays too. National Coffee Day, the first day of summer vacation, and annual local events are all opportunities to connect with others through celebratory content.

Acknowledge Different Cultures

Keep people’s various cultures in mind and show them you’re putting in the effort to acknowledge the days that are important to them, too. Check online to see when different cultures’ significant days are (keep in mind that some of them fall on different dates each year) and mark them on your calendar so you remember to reach out with holiday wishes. That small effort will go a long way in facilitating inclusiveness.

With a little bit of forethought and planning, holidays can be an opportune time to stay top of mind with clients in a fun and non-pushy manner that facilitates genuine connection.