Small Open House Details that Make a Big Difference
We all know the obvious elements of an open house that are essential, such as a sign, refreshments, and proper staging. However, the smaller details tend to be overlooked, despite the fact that they can make a big impact. Read on to learn the open house must-haves that most agents forget:
Door Hanger
Aesthetic, instructive door hangers let guests know what to do (example: use shoe covers), show the client you care, and add to the warm atmosphere of a home. As an agent, you don’t have time to stand by the door and instruct people to put shoe covers on as they come in – nor does anyone want to be greeted that way. A nicely designed door hanger can get the message across without coming off as pushy or taking up your time.
Doorknob Bag
Doorknob bags are perfect for more than only farming! No one wants to wander around an open house with their hands full of dozens of different flyers, info sheets, and a business card. Nor is anyone going to wander around the house looking for where they can obtain those items when they need them. Instead, have everything organized neatly in a doorknob bag that guests can easily access independently. By hanging everything on the doorknobs, you’re ensuring it’s easily visible, anyone can grab a bag when they need it, and they have an organized way to carry the information around easily.
Brochure Box
Similar to the doorknob bag, a brochure box creates an easily visible, accessible, organized way for guests to get the information they need without carrying around dozens of papers or trying to find you when they have questions. Have the doorknob bags inside and a brochure box in the front and back outdoor areas of the property to ensure that people can pull up the documents they need from any part of the property.
Business Card Holder
As much as you may want to have a discussion about your business with each and every guest, that’s not always realistically doable. Maybe some people are in a rush, perhaps you’re deep in conversation with someone else, or maybe you don’t notice someone leaving. Having a business card holder out on a welcome table, or somewhere else prominent to guests, enables people to easily grab a business card so they can get a hold of you when convenient. It’s both a time-saver and a way to raise the professional aesthetic of the open house.
With the right accessories and a little bit of foresight, you can make an open house look far more professional, with barely any extra effort!